‘Fifty Shades Explored’ – A Qualitative Study of How Female Readers of Sexually Explicit Material View ‘Dominant/Submissive’ Sex and Relationships

This study aimed to investigate how female readers of sexually explicit material view ‘dominant/submissive’ sex and relationships. This was achieved through a qualitative design, utilising open-ended questionnaires and grounded theory analysis. 

The results indicate several areas whereby exposure to Fifty Shades of Grey and its associated ‘phenomenon’ was perceived to have influenced attitudes on a personal and wider level- namely through a process of increasing knowledge, awareness, openness and acceptance accompanied by reducing stigma and, in some cases, influencing behaviour. These findings can be utilised to orientate further exploratory investigation of the influence of erotic literature on women’s attitudes.


ANDREW ROSS









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